In 2009, now more than ever, it is important to continue to
especially thank your guests for vacationing with you. There
are a lot of choices out there and if a family has selected
your company and your home, a thank you that is meaningful and
memorable will go a long way to creating and maintaining good
customer service and future business.
Those of you that use promotional marketing products understand
the importance of branding you name to your guests. It is important
for you to have the guest stay with you year in and year out.
As long as the guest rents from your existing inventory, then
mission accomplished.
What are your homeowners doing to market their properties?
Are the gifts meaningful and rewarding?
Do your homeowners know or care who there guests are?
Are your homeowners working with you to market and brand their
homes?
Marketing to your guests is a two fold process involving you
and your homeowner. If done successfully to complement each
other there is nothing but a win / win for all.
Why are we doing this?
To build a meaningful and rewarding program between the homeowner
and guest that will strengthen the bond and emotional tie to
an individual home. We all like STUFF and why not something
that bears the house name and location. Building on this process
year after year might lead to the following:
How many of your homeowners can tell you...
A. They had a family stay with them 10 years and that family
prepared a meal for the family that followed them into the house.
B. That when told that the home was being sold that a guest
asked permission to have the wedding ceremony in the house after
being a guest in the home for 11 years.
C. That they were invited to a guests 40th birthday party.
This program will help your homeowners get to know their guests
on a level other than reading there names on a monthly statement.
Building the loyalty to the home will lead to more repeat guests
and more guests that take care of the home and feel to some
degree it is theirs.
What are we offering and what we can do for you:
1. Can you help me with a cover letter?
Yes,
click to see examples
2. Can you help me create an order form?
Yes, click to see examples
3. How many times should I email or mail the details of the
program?
2 to 3 over a 30 day period
4. Can my homeowners still participate after the deadline?
Yes, but the costs might be higher.
5. What if I have a season better than expected can I order
more product?
Yes, just email or fax the information to Beach House
Logos
6. What incentives can I offer my homeowners to participate?
Tell your homeowners to take advantage of this program by a
specific date:
(if you have other ideas please let us know and we will add
them)
Better pricing per item
No set up charges or digitizing charges
No shipping costs
No delivery fee to the house each week etc.
After the close date the deal above goes away and your costs
would be x.
7. How do I choose the gifts?
Beach House Logos will work with you to determine the
right gift for your program.
8. What type of designs?
You can select from our stock designs or offer a custom
design program to your homeowners.
Click
here for examples
9. How much does it cost to create or set up the custom designs?
Approx $75.00 to digitize the logos.
10.
Which home should be included?
We recommend offering this program to all of your
homeowners. Some realtors have chosen to look at other options
which include but are not limited to:
Homes that generate X dollars of revenue
Prime weeks
All Weeks, etc.
11. What gift and budget seem most appropriate?
We recommend a gift that is meaningful and memorable.
Price range will vary from $15 -$30
12.
Is there a minimum order?
All products carry a minimum order or 12 pieces.
We recommend that you consider at a minimum the average number
of weeks that you rent.
13.
How long does the process take?
Approx 30 days from approved orders.
14. Is there a minimum number of Homeowners required?
No.
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